Tasler finds Passion and Success with Brutal Genesis Iowa

Rick Tasler became interested in fighting techniques when he realized that he wanted to become a police officer. He started in TaeKwonDo and later added mixed martial arts (MMA). In 2010, Tasler took over Brutal Genesis.

Brutal Genesis hosts fights in Boone and Fort Dodge. Tasler says Brutal Genesis is a business. There’s paperwork, fees, taxes, athletes, doctors, EMTs, officer security, judges and referees to arrange for each fight. Then each fight needs to be promoted so tickets can be sold.

Tasler loves to see athlete improve and grow. He also appreciates the level playing field a fight provides–it doesn’t matter where one comes from. During a fight, they have to use their skills to win.

Tasler recently purchased Midwest Cage Championship, which hosts fights in Des Moines. More details about Tasler’s experiences with MMA can be found in the recent Madrid Register News article, “Tasler Shows a Deep Love for Mixed Martial Arts.

2020 Community Lighting Contest Winners

Winners of the Madrid Area Chamber of Commerce (MACC) Community Lighting Contest have been announced!

First place went to Joe and Lauren Clark.

Second place was awarded to Tony and Lacey Ortiz.

Third place went to Aaron and Emily McCarty.

Fourth place was awarded to Bill and JoEllen Mohn.

Congratulations to all our winners! The prize for award winners is MACC Money. First place receives $100, 2nd place receives $80, 3rd place receives $60, and 4th place receives $40.


This was the first year your votes were used to determine the winners!

Sisters in Cheese Owner Named One of 40 Women to Watch

Chelsea Johnsen of Sisters In Cheese was chosen as one of “Forty Women to Watch,” by the Iowa Restaurant Association! In the past, Johnsen has worked as a server, bartender, and cook. So when her desk job felt a bit empty, she opened a catering business. Local support was great! Demand was fantastic… so she set up shop in Madrid and opened Sisters in Cheese!

Please congratulate Chelsea when you see her, if you haven’t already. These unique local businesses help make our town special!

10th Annual Animated and Musical Holiday Lights Display

Check out 611 South Market Street to see a beautiful display of Christmas lights that coordinate to over 15 songs. Tune in to 102.9 FM to listen to music accompanying the light show. The display lights are lit from 6 to 10 pm each night until January 1, 2020. Nick Snider and Sarah Carr create the display each year, and they have over 13,000 lights this year! Keep up with their holiday light displays on their Snider’s Animated and Musical Holiday Lights Display Facebook page.

Christmas Extravaganza Canceled – Vote for your Favorite Light Arrangement Instead

Sadly, the 2020 Christmas Extravaganza, which was to be held on Saturday, December 5, is canceled. Join us for festivities next year!

Community Lighting Contest

Take the whole family for a ride to find the best light display in town! Then vote for your favorite decorated home. This year, you get to decide contest winners; there are no judges. Voting begins on Tuesday, December 1 and is available until Tuesday, December 15. Any residence in the 50156 area code is eligible.  Stop by City State Bank (drive through or lobby) to cast your vote.

Four MACC Bucks prizes of $100, $80, $60 and $40 will be offered to the top four displays! Sponsored by Madrid Area Chamber of Commerce.

Madrid Register News Has New Owners

In mid-November, owners of Wilcox Printing sold the Madrid Register News to Mid-America Publishing, which is based in Hampton, Iowa. Only the newspaper is being sold; Wilcox Printing will remain in its current location and will continue to provide its printing services.

The Madrid Register News will continue to provide community news, and Mid-American Publishing has resources to increase the newspaper’s online and social media presence. You may also notice the newspaper’s slimmer design at 22 inches instead of 28.

The Madrid Register News has been in the Wilcox family since November of 1957. Clarence “Bill” and Irene Wilcox made the purchase, and moved the business to Madrid the following year. Dennis and Carol Wilcox joined the family business in 1977 by adding commercial printing services. The business name was then formally changed to Wilcox Printing and Publishing, Inc.

Jennifer Williams (daughter of Dennis and Carol Wilcox) and her husband Ken joined the family business in 2008. After expanding the printing side of the business, Jennifer and Ken decided to sell the newspaper portion of the business this year so they could focus on the printing business.

Mid-America Publishing owns 23 newspapers and 4 shoppers in Iowa. Mid-American Publishing is owned by Matt and Jeanette Grohe of Des Moines.

The Madrid Register News office will move to 126 S. State Street in Madrid. Contact Miranda Beenken with your marketing needs at 515-512-2809 or [email protected]. To share your community news, contact [email protected].

Thanksgiving To Go

Join us Thursday November 26, 2020, from 11am-1pm at the Madrid Community Room and take home a plate of Thanksgiving Dinner for you and yours. This event is open to the Madrid community and is free. Visit the
Please send One representative from each household. Let the volunteer know at the door how many plates you need ( 1 plate per person in the household please). All donations have been made by our great local residents and businesses. The Madrid Area Chamber of Commerce is proud to sponsor this event.

2020 General Election Details

Make your vote count! Polls are open from 7 a.m. to 9 p.m. for the 2020 General Election. Be sure to bring an approved form of identification, which will be required for all voters. Voters who are not pre-registered will also need to provide proof of residence. Madrid residents usually vote in the Madrid Community Room, but check out the Boone County Auditor website if you need more detail. The sample ballot was in the October 15 issue of the Madrid Register News, which is available at the Library and included more detail about voting locations. If you have questions, check out the election page on the Auditor’s website.

MACC Helps Make Madrid Beautiful

Dalander Park landscapingVisit the Johnson Family Trailhead at Dalander Park to see the latest improvement to our community! Landscaping has been added around the large Madrid map on the north side of the trail east of Hwy 17. As the trees grow, they will provide a lovely frame around the map.

Five “Green Giant” arborvitae evergreens were planted, and flowering shrubs will be added next spring. The plants selected support the new “Bird Friendly Iowa” designation awarded to Madrid this year. They are also low maintenance and beautiful.

Madrid Area Chamber of Commerce (MACC) volunteers supported this landscaping effort.

Frey’s Pumpkin Patch Closes for 2020

Frey’s Pumpkin Patch is now closed for the 2020 season. Thank you for all your support. Watch the Frey’s Facebook page to keep up with opening details for 2021. Items for sale usually include Indian corn, gourds and pumpkins are available for sale. Located 1.5 miles south of Madrid along Hwy 17.

Madrid Chamber of Commerce